Serena™ - Elegant Floral Maxi Dress

$119.95 $69.95 Save 42%
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More than 50,000 satisfied customers
2 items | 10% OFF, 3 items | 15% OFF, 4 items | 20% OFF, 5+ items | 25% OFF
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Estimated dispatch 1–3 business days Free US shipping

A NEW SEASON OF EVERYDAY STYLE

A familiar silhouette, a beautiful color and the little details that make an outfit feel like your own. Find your inspiration with Hannah New York.

Start with a classic you love

Add a color that feels like you

Finish with your own personal touch

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The dress you put on for a special evening and never want to take off.

There are dresses for ordinary days and dresses for the moments that deserve more. The Serena™ Elegant Floral Maxi Dress belongs entirely to the second kind. The halter neckline lifts and frames with a quiet elegance, the gathered detail adds a softness at the shoulders that feels romantic without trying, and the defined waist holds everything in place while the long flowing skirt moves with a grace that makes every step feel considered. The delicate floral print in pink and sage does what only the most beautiful prints do — it makes the dress look like it was chosen specifically for you.

  • Frames Beautifully — A halter neckline with gathered detail that lifts the shoulders and frames the neckline with a quiet, sculpted elegance that feels romantic without overdoing it.
  • Holds and Flows — A defined waist that flatters the silhouette and anchors the dress while the long flowing skirt moves freely and gracefully with every step.
  • A Print Worth Wearing — Delicate florals in soft pink and sage that feel refined and considered rather than loud — the kind of print that earns the compliment before anyone can quite explain why.
  • Made for the Moments — Garden parties, summer weddings, resort dinners, warm evenings where you want to arrive feeling quietly, effortlessly beautiful — the Serena was made for all of them.

At Madeleine & Ivy, we believe every woman deserves a dress that makes her feel like the occasion was made for her. The Serena was designed to be exactly that dress.


Size Chart

Size Chest (in) Length (in) Sleeve Length (in)
XS 37.4 53.1 17.3
S 39.4 53.5 17.7
M 41.3 53.9 18.1
L 43.3 54.3 18.5
XL 45.3 54.9 18.9
2XL 47.2 55.1 19.3
3XL 49.2 55.5 19.7
4XL 51.2 55.9 20.1

We offer a 100% money-back guarantee within 30 days of receiving your order. If you're not completely satisfied, simply return your item for a full refund—no questions asked.

At Hannah New York, customer satisfaction comes first. That's why we keep you constantly updated on your order and always offer free shipping with a track & trace code.

More than 50,000 customers trust Hannah New York, with an average rating of 4.8 out of 5 stars. Your satisfaction and confidence mean everything to us.

THIS SEASON SHOP MORE, SAVE MORE.

A new season is a lovely reason to bring a few favorite looks together.

Explore the Hannah New York collection and enjoy extra savings when you choose two or more items.

Whether you are choosing something for yourself, your daughter, your sister or someone special, discover pieces you can combine in your own way.

Buy 2 items → Get an extra 10% OFF
Buy 3 items → Get an extra 15% OFF
Buy 4 items → Get an extra 20% OFF
Buy 5+ items → Get an extra 25% OFF

Your bundle discount is applied automatically in your cart. The best qualifying tier applies to your order; bundle discounts do not combine with one another. Standard US shipping is free.

Find your favorites. Make the look your own.

A shopping moment inside the Hannah New York boutique concept

REVIEWS FROM OUR STORES

Excellent 4.8 / 5
★★★★★

Perfect Fit & Luxurious Comfort

The fit is absolutely perfect, and the fabric feels incredibly soft against the skin. You can really tell it’s made with attention to detail and comfortable yet stylish. I’ve already received compliments, and I couldn’t be happier with my purchase!

Ashley Thompson
★★★★★

Worth Every Penny

I was hesitant to spend $200 on a dress from a boutique I hadn’t tried before, but I’m so glad I did! The quality is exceptional, and the fit is absolutely perfect. Thank you, Olivia Newyork.

Sarah Bennett
★★★★★

Outstanding Customer Service & Care

I had a question about returns and got a reply within minutes. The team was so kind and patient they really care about their customers. My order arrived right on time and exceeded expectations!

Jessica Brown
★★★★★

Exceptional Quality & Beautifully Made

I’m so happy with my order from Olivia Newyork! The quality is amazing, and every detail feels carefully made. Great service too, Highly recommend!

Kristen Whitman

FREQUENTLY ASKED QUESTIONS

Where do you deliver?

We deliver within the United States. Standard shipping is free.

When will my order arrive?

Allow an estimated 6–10 business days, including preparation. For production times and delay information, read our Shipping Policy.

How do I track my order?

Use the tracking link in your shipping confirmation email. If you need help finding it, email us with your order number.

Can I return something?

You can request a return or exchange within 30 days of delivery. Items must meet our return conditions. Standard return postage is paid by the customer.

What if an item arrives damaged or incorrect?

Send your order number and clear photos to support@hannahnewyork.com. For a verified issue, we cover return postage and offer a replacement or full refund.

How do I choose my size?

Check the measurements supplied with the item. For advice on a particular style, contact our customer support team before ordering.

Which payment methods can I use?

Checkout displays the payment methods available for your order and device.

How can I contact Hannah New York?

Email support@hannahnewyork.com. Include your order number when asking about a purchase.

Free US shipping

Standard delivery is on us. See our shipping policy for timing and details.

30-day returns

Time to find your fit. Return conditions and postage costs apply.

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